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Campaigns & Media: Public Awareness Campaigns

Part of Cybertip.ca’s mandate is reaching Canadian families with the important information they need to protect children online. Scroll through the timeline below to view some of Cybertip.ca’s public awareness campaigns.

2021

Twitter Birthday Plea

For Twitter’s 15th birthday, C3P helped survivors – those who have been exploited on the platform and other social media sites like it – wish the company a “happy” birthday by sharing their experiences, and demand online platforms to do better for survivors by prioritizing the removal of CSAM.

We’re Here to Help

When youth are faced with an intimate image or video being spread online, it can feel like they’re all alone. With this campaign, Cybertip.ca reminded teens and young adults the tipline is here to help with regaining control and removal of the content.

Increase in Exploitation

Over the past year, Cybertip.ca saw an 106% rise in reports to the tipline surrounding online child exploitation, mainly due to the pandemic. This campaign not only drew the public’s attention to this alarming increase, but also urged them to report concerning images or videos of minors to Cybertip.ca

2020

Some Voices are Hard to Hear, But Should Be Heard

This campaign literally puts survivor’s voices front and centre, using their direct quotes and audio statements to generate public awareness about this global issue, along with highlighting the support the Canadian Centre offers.

What if it was Your Child’s Photo?

Rather than targeting teens, this campaign focused on parents, and how they can talk to teens about the harm of sexting, both for themselves and the person in the image/video they’re sharing.

2019

Lolli: The Exhibit Nobody Wants to Talk About

One exhibit. Three days. Over 1,200 visitors learned not only about the world’s child sexual abuse material problem, a dark subject rarely discussed, but what Canada is doing about it.

Sexual Attention Towards a Child is NEVER Okay

A chilling campaign demonstrating how children are groomed online, and urging Canadians to report to Cybertip.ca if they see, read, or hear anything sexual from an adult towards a child.

Sharing Someone Else’s Sext is Illegal

Back by popular demand, the animated phones in this campaign once again spread awareness of the legal consequences of sharing someone else’s sext without their consent and offer help to people whose intimate image has been shared.

2018

Real Child, Real Abuse

A campaign reminding viewers that child sexual abuse material is never just a picture, and urging the public to report concerns to Cybertip.ca.

Not Your Nudes? Not Yours to Share

An animated campaign highlighting the legal consequences of sharing someone else’s sext without that person’s consent, and directing users to visit cybertip.ca/sexting to learn more about the law, as well as how to gain back control if their intimate image has been shared.

2017

Don’t Get Sextorted, Send a Naked Mole Rat

A national campaign that takes a humour-based approach to cut through the clutter and focuses on ways youth can avoid being sextorted and keep themselves safe.

Non-Consensual Distribution of Intimate Images

A national campaign focusing on how Cybertip.ca can help youth who have experienced a sexting incident, as well as informing youth that sharing someone else’s sext without that person’s permission is illegal.

Project Arachnid

A national campaign to promote our unique web crawler, which scours the internet for known child sexual abuse imagery and helps bring them down.

2016

Every Click Helps Us Protect Children from Sexual Abuse

A national campaign demonstrating how tips from Canadians can help protect children from sexual abuse.

Worried That Someone You Know May be Sexually Victimizing Children Online?

A national campaign encouraging adults to report concerns to Cybertip.ca if someone they know may be victimizing children online.

2015

Concerned About a Child Being Sexually Victimized Online?

A national campaign encouraging concerned adults to report online child sexual victimization to Cybertip.ca.

2014

Turn Outrage Into Action

A provincial campaign tied to the mandatory reporting of child pornography in Manitoba, to encourage the reporting of Child Sexual Abuse Images to Cybertip.ca.

Help Stop The Spread of Child Sexual Abuse Images

A national campaign highlighting the public’s important role in reporting child sexual abuse images to Cybertip.ca.

2013

Help Stop Child Sexual Abuse Images

Tied to the mandatory reporting of child pornography in Manitoba, this campaign is designed to raise awareness about reporting child sexual abuse images to Cybertip.ca.

I Reported It

A national campaign aimed at raising awareness about the important role individuals play in the reduction of online child sexual exploitation by reporting incidents to Cybertip.ca.

2012

Child Pornography Doesn’t Report Itself

Cybertip.ca’s campaign highlighting the role of the Canadian public in reporting incidents of online child sexual exploitation.

2010

I Reported It

Designed to raise awareness about the important role individuals play in the reduction of online child sexual exploitation by reporting incidents to Cybertip.ca.

2009

Help These Kids

Cybertip.ca’s campaign to encourage reporting of online child sexual exploitation.

Manitoba’s New Mandatory Reporting Law

This campaign coincides with the passage of the Manitoba government’s new law that makes it mandatory to report child pornography.

Child Sexual Abuse – It Is Your Business

Cybertip.ca’s campaign designed to raise awareness and to encourage the public to become familiar with identifying signs of child sexual abuse.

2008

Know Where to Report Online Exploitation

Cybertip.ca’s campaign designed to raise awareness about where to report online child sexual exploitation.

Let’s Keep This Our Little Secret

Cybertip.ca’s campaign designed to raise awareness about the techniques used by offenders to keep child sexual abuse a secret.

2007

Not in The Loop?

Cybertip.ca’s campaign designed to increase adult’s awareness regarding risks for children when communicating via instant messaging.

2006

Reporting Makes a Difference

Cybertip.ca’s campaign highlighting the impact the Canadian public makes when reporting incidents of online sexual exploitation.

Stop It! Report It!

Cybertip.ca’s campaign urging Canadians to use Cybertip.ca to report the online sexual exploitation of children.

2005

One Webcam, Countless Peeping Toms

Cybertip.ca’s public alert regarding adolescents using webcams to send nude pictures over the Internet.